With pedestrian fatalities still a major concern on all South African roads, Trans African Concessions (TRAC) is committed to educating the general public about safety.
The statistics for pedestrian deaths in the rainbow nation are staggering – the latest figures show that 35% to 40% of road-accident fatalities are people who journey on foot. These are frightening stats, especially since such a large percentage is children.
When it comes to road safety, TRAC believes in empowering the communities, especially those who are most vulnerable on the road. That is why the concessionaire has launched numerous safety campaigns that focus mainly on children. TRAC believes that in making youngsters more knowledgeable on the rules of the road will help them create a safer environment for themselves, while at the same time, spreading the word to the adults in their lives.
Most of the communities on TRAC’s route are based in rural areas, where public transport is most commonly used. A school project which focuses solely on basic pedestrian safety was launched at the beginning of 2015. The ongoing initiative – as with all the school road-safety projects and activations – will be led by TRAC’s much-adored mascot, Sipho. It consists of a talk on TRAC, TRACAssist and the N4 Toll Route as well as a video clip focusing on basic pedestrian safety.
During each activation children are encouraged to practise good pedestrian safety and all the youngsters receive a goodie pack containing sweets, a recycled stationery set and a luminous TRAC-branded wrist band. The latter is a high-visibility item and kids are urged to wear them when walking at night to help motorists notice them when they are on the road.
Phase one was rolled out in the Lowveld region of Mpumalanga and the first school TRAC visited was Kaapmuiden Primary in Nkomazi. More than 300 learners between five and 12 were reached and the school management and staff all commended the event.